The Centre of Excellence at IIT Roorkee is a pioneering initiative aimed at driving cutting-edge research and innovation in automotive and allied technologies. Focused on the design and development of critical automotive components such as the Aluminium Honeycomb Offset Deformable Barrier (ODB) and Wheelforce Transducer, the center will play a pivotal role in enhancing vehicle safety, performance, and testing capabilities. Beyond technological advancements, the Centre of Excellence is committed to fostering a culture of innovation and collaboration. Through in-house research and strategic partnerships, it aims to position India as a global leader in the automotive sector. By integrating advanced engineering, industry engagement, and academic excellence, the center will contribute significantly to the nation's automotive research landscape, strengthening India's reputation on the global stage.